Tracy Martin is currently the President of The Core Entertainment and was previously the President of the CCMA (Canadian Country Music Association) at the time of this interview. Martin is a media executive with 17 years of experience in marketing, production, TV programming, as well as digital, artist and event management. Her most recent position, prior to CCMA President, was at Corus Entertainment where she ran the content strategy for the W Network, OWN, Lifetime, Cosmo and Country Music Television, in addition to overseeing the launch of the CMT Music Festival.
Prior to her work at Corus, Martin was head of marketing for MuchMusic and MTV as well as the Vice President of Strategy at Pyramid Productions.
As CCMA President, Martin leads the association’s staff and Board through Country Music Week, and executive produces the CCMA Awards broadcast. Martin works alongside the CCMA Board to establish and execute long-range business plans that have seen the association evolve with current broadcast and content climates, develops strategic partnerships that elevate likeminded businesses and the CCMA, and evolve CCMA programming year-round.
Martin has lead her team through the pandemic so far, adapting to the effects that Covid-19 has had on the entertainment industry. https://ccma.org/
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