Ep. 403 | How to Take Advantage of Being an Outsider - Ciera Rogers

• Is there an advantage to being an outsider? Often we just want to fit it, but what would happen if we leaned into what sets us apart? That's what Ciera Rogers, founder and CEO of BABES and author of The Outsider Advantage, did to get herself out of poverty and eventually build a multi-million dollar fashion brand. In this episode, we talk about changing your money story, accepting and healing from your money trauma, and changing course so you can achieve the life you want and deserve.

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CHAPTERS

00:00 Introduction
02:52 Guest Background
08:53 Transitioning from Thrifting to Wholesale and Cut and Sew
14:48 The Connection Between Trauma and Money
27:18 Embracing the Journey of Entrepreneurship
34:10 Building a Healthy Relationship with Money

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TAKEAWAYS

• Embrace your unique perspective and avoid copying others.
• Recognize the impact of trauma on your instincts and decision-making.
• Have open conversations about money and resources to support each other.
• Collaborate and ask for help while maintaining ethical boundaries.
• Embrace discomfort and failure as opportunities for growth and learning. Entrepreneurship is a journey with ups and downs, and it's important to embrace the process.
• Comparing oneself to others can be detrimental to success and happiness.
• Having a financial buffer is crucial for navigating the unpredictable nature of business.
• Focusing on oneself and not getting caught up in competition is key to staying true to one's brand and attracting loyal customers.
• Building a healthy relationship with money takes time and self-awareness.
• Setting future goals that align with personal values and making a positive impact can bring fulfillment and success.

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RESOURCES

📌 Buy a copy of Ciera's book "The Outsider Advantage" https://amzn.to/4aDDDI3
📌 Visit Ciera's online store https://shopbabes.com
📌 Enter to win a copy of books featured on this season https://jessicamoorhouse.com/contest
📌 Show notes & transcript https://jessicamoorhouse.com/403

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I'm Jessica Moorhouse, a money expert, Accredited Financial Counsellor Canada®, speaker, content creator, and host of the More Money Podcast. I'm based out of Toronto, ON, Canada and run my own business, MoorMoney Media Inc., to educate others about financial literacy. To learn more, check out my website https://jessicamoorhouse.com

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