Do you ever feel like no matter what you do there's never enough? Never enough time. Never enough stuff. And especially never enough money. If you said yes, you're not alone. For most of us humans, we're stuck in a scarcity loop without knowing how we got there or how to get out. Luckily, there is a way out, and New York Times bestselling author of Scarcity Brain, Michael Easter, is on the show to talk all about it.
For your reference, the scarcity loop is: Opportunity - Unpredictable Reward - Quick Repeatability. Once you understand this, you can start seeing how it appears in all aspects of your life and how it can especially impact your financial present and future. But as Michael shares in his book, although scarcity helped our ancestors survive in a world where there wasn't enough, it's actually hurting us in this new world of abundance. The only way to combat this is to become aware of our triggers and behaviours and reevaluate what success and fulfillment mean outside of consumerism.
To enter to win a copy of his book, make sure to visit jessicamoorhouse.com/contest to enter to win.
*This episode of the More Money Podcast is presented by The Globe and Mail. Visit https://tgam.ca/jessica to get unrestricted access to The Globe and Mail for only $1.99/week for 52 weeks (plus tax).*
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CHAPTERS
00:00 Introduction
04:00 Introduction and Background
05:09 Living in Las Vegas and Scarcity
10:04 Scarcity Loop in Other Industries
11:59 Scarcity in Stock Trading and Social Media
13:39 The Evolutionary Basis of Scarcity
16:15 Living in a Monastery and the Pursuit of Happiness
17:39 Living in the Amazon Jungle and the Tsimane Diet
24:06 Misconceptions about Causes of Death
24:11 Heart Disease and the Bolivian Tribe
25:04 The Health of the Tsimane Tribe
26:32 The Tsimane Tribe's Diet
27:31 The Health Benefits of Eating One-Ingredient Foods
28:28 The Effects of Ultra-Processed Foods
29:21 Personal Experience Trying the Chamonix Tribe's Diet
30:07 Challenges of Maintaining the Diet in a Processed Food Environment
32:46 Reevaluating Success and Happiness
34:30 Breaking the Scarcity Loop Behaviors
37:37 Finding Fulfillment Outside of Consumerism
40:16 The Importance of Community and Hobbies
42:04 Recognizing Autopilot Behaviors and Making a Plan
42:34 The Journey to Balance and Learning from Writing the Book
43:16 Where to Find More Information and the Book
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TAKEAWAYS
• The Tsimane tribe in Bolivia has low rates of heart disease and other illnesses due to their diet of one-ingredient foods.
• Ultra-processed foods lead to overconsumption and weight gain, while whole foods are more filling and nutritious.
• Slowing down behaviours, finding hobbies, and building community can help break the cycle of consumerism and increase fulfillment.
• Recognizing autopilot behaviours and making a plan can lead to healthier choices and a more balanced life.
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RESOURCES
📌 Buy "Scarcity Brain" book
📌 Show notes & transcript https://jessicamoorhouse.com/392
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I'm Jessica Moorhouse, a money expert, Accredited Financial Counsellor Canada®, speaker, content creator, and host of the More Money Podcast. I'm based out of Toronto, ON, Canada and run my own business, MoorMoney Media Inc., to educate others about financial literacy. To learn more, check out my website https://jessicamoorhouse.com
#personalfinance #financialliteracy #money
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