Chelsee Pettit: Economic Reconciliation and Indigenous Entrepreneurship

Chelsee Pettit has spent the last number of years rethinking her relationship with money. 

After founding Aaniin retail inc, the first Indigenous streetwear brand with a storefront in Treaty 13 territory in Tkaronto, with only $250, she’s experienced a whirlwind journey and countless lessons of reciprocity. She joins the Matriarch Movement to discuss why it can be so hard for Indigenous entrepreneurs to find capital, saying “no” to “opportunities”, and what it means to reclaim the Indigenous economy.

Thanks for checking out this episode of the Matriarch Movement podcast! If you enjoyed the conversation, please leave a comment and thumbs-up on YouTube, or leave a five star review on your favourite podcast app!

Find out more about Chelsee Pettit and her company: https://www.aaniin.shop/pages/our-story

Find Shayla Oulette Stonechild on Instagram: https://www.instagram.com/shayla0h/

Find more about Matriarch Movement: https://matriarchmovement.ca/

Watch this episode on YouTube: https://www.youtube.com/@matriarch.movement

Our producer is Nicole Robertson with Muskwa Productions.

Our podcast producer is Kattie Laur.

Our videographer is Sara Cornthwaite.

Behind the scenes photography is by Kiki Guerard, Michelle Aregentieri, and Stephanie Neves.

Special thanks to the Indigenous Screen Office for supporting this video podcast!

Hiy Hiy!

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